Branding

The Athens Institute, will hold its 15th Annual International Colloquium on Branding, 28-30 June & 1-3 July 2027, Athens, Greece as part of the 25th Annual International Conference on Marketing sponsored by the Athens Journal of Business & Economics.

Academics and researchers are invited to present the results of their scientific work by presenting a paper and contribute to a discussion on the current and future developments in branding research.

You may participate as stream organizer, presenter of one paper, chair a session or observer. Irrespectively of the theme of the Athens Institute’s small academic events, all programs may include few sessions on general issues of education and research.

Please submit an abstract (email only) by 1 December 2026 to: atiner@atiner.gr, using the abstract submission form to: Dr. Cleopatra Veloutsou, Head, Marketing Unit, Athens Institute & Professor of Brand Management, University of Glasgow, U.K. Please include: Title of Paper, Full Name (s), Current Position, Institutional Affiliation, an email address and at least 3 keywords that best describe the subject of your submission. Decisions are reached within 4 weeks.

If you want to participate without presenting a paper, i.e. organize a special session, chair a session, or any other contribution, please send an email  to Dr. Gregory T. Papanikos, President, Athens Institute (president@atiner.gr).