DiSMark-2025

International Conference on Digital and Social Marketing: AI Intervention in Digital and Social Marketing (DiSMark) has established a publication record through its conference proceedings being published in the Springer Studies in Big Data (SBD) book series, ensuring global visibility and academic recognition.

The proceedings of the 1st International Conference on Digital and Social Marketing: AI Intervention in Digital and Social Marketing (DiSMark-2025) were published by Springer in the Studies in Big Data (SBD) book series.

The rapid advancement of digital technologies, artificial intelligence, and data-driven decision-making has fundamentally transformed the marketing landscape. Modern marketing extends far beyond traditional promotional activities, embracing intelligent, customer-centric, and socially responsible approaches that create value for businesses, consumers, and society alike. The integration of Artificial Intelligence (AI) into digital and social marketing has revolutionized how organizations understand consumer behavior, personalize customer experiences, optimize marketing campaigns, and foster meaningful engagement across digital platforms.

In an increasingly interconnected world, digital and social marketing serve as powerful tools for communication, innovation, and sustainable development. AI-powered technologies such as machine learning, predictive analytics, natural language processing, generative AI, and intelligent automation are enabling marketers to deliver highly personalized content, enhance customer relationships, and make informed strategic decisions. At the same time, organizations are expected to uphold ethical standards, ensure transparency, protect consumer privacy, and contribute positively to social and environmental well-being.>

The International Conference on Digital and Social Marketing: AI Intervention in Digital and Social Marketing aims to bring together academicians, researchers, industry practitioners, policymakers, and technology innovators from across the globe to explore the transformative role of AI in reshaping marketing theory and practice. The conference provides a multidisciplinary platform for discussing emerging trends, innovative applications, challenges, and future directions in digital and social marketing.